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Product / Film Labs

Build a shot.

Direct the shot.Not the prompt.

A cinematography rail beside the prompt — genre, palette, lighting, camera body, lens and stop, all sent with every run.

What Film Labs is

The rail is the brief

Character, Shot, Plot and Camera sit beside the prompt, and every field there is sent with it.

An experimental generation workflow in Film Labs
How a shot is built

Set it up, write what changes, run it

Four things the configuration rail does that a prompt on its own cannot.

The panel is the brief, not a preference

Genre sets the register the whole clip is directed in. Palette, lighting and camera movement set the style. Every field in the rail travels with the prompt, so the prompt describes this frame rather than restating the film around it.

  • Genre
  • Palette and light
  • Camera movement
The shot panel, with genre, light and camera set

A body, a lens and a stop

The camera card carries the body, the glass, the focal length and the aperture, and it applies to every run in the session. Any field you leave unset reads Any — which means the backend decides, not that the setting is missing.

  • Body and lens
  • Focal length
  • Aperture
Camera body, lens and aperture chosen for a run

Change one field, run it again

Results land at the top of the feed. Adjust a single field in the rail and run the same prompt to see what that field alone was doing. In image mode a character, shot or plot sheet is the structured way to say what you are making.

  • Character sheets
  • Shot sheets
  • Plot sheets
One field changed, and the shot generated again

The real price, or none of it

The button quotes the actual charge, because the backend resolves your camera and genre to a model and the studio asks it rather than guessing. Slow Mode trades queue time for credits instead. Failed runs are refunded, and every result lands in your Library.

  • Quoted before you run
  • Slow Mode
  • Failed runs refunded
The credit cost quoted before a shot is generated

Who it's for

Whatever you're building, it fits.

Different teams, different needs, one workspace.

E-commerce & ads

Product shots, ad variants, and campaign content at the volume real testing requires.

See how

Content & social

Talking heads, faceless clips, and captions, ready for wherever you're posting.

See how

Real estate

Listing footage into a finished walkthrough reel, without a videographer on-site.

See how

Agencies & teams

Client work at agency volume, with every variant produced in one place.

See how

Education & training

Course material, explainers, and narration, without a studio booking.

See how
One product. Pick your volume.

Built for Growth at Every Stage

Every plan includes every model and every feature. Plans only change how many credits you get and how many generations run at once.

Pro

Occasional projects

2,900/month

Get Started

Credits per month

60,000

≈1,000 images or ≈12 videos


At once

6 parallel generations

Max

Daily production

5,900/month

Get Started

Credits per month

150,000

≈2,700 images or ≈30 videos


At once

8 parallel generations

Ultimate

High-volume

9,900/month

Get Started

Credits per month

260,000

≈4,700 images or ≈55 videos


At once

10 parallel generations

Enterprise

Teams & agencies

1,00,000+/month

Contact Us

Credits per month

Custom volume

≈1,000 images or ≈12 videos


At once

Custom concurrency

  • Credits refresh monthly
  • Top-up additional credits anytime
  • Unused credits don't roll over

Not ready for the commitment?

Pay as you go

Free to sign up. Buy credits when you need them, same models, same features as every plan above.

Buy Credits

Credit packages

15 credits per 1

You pay You get
500 7,500 credits
1,000 15,000 credits
2,000 30,000 credits

FAQs

Questions, answered.

The questions buyers ask before their first run. Each app's own page carries the specifics for that app.

What is Film Labs for?

Directing a shot the way a cinematographer would. Genre, palette, lighting, camera movement, body, lens, focal length and aperture sit in a panel beside the prompt, and every field is sent with it — so the things that stay the same between shots are said once. Leave a field unset and the backend decides it. It is included in every plan.

Can I use my own images and footage as a starting point?

Yes. Uploading your own assets is included in every plan — you can start a generation from your own image or clip, edit footage you already have, and pin character references and brand kits in your Library so later generations stay consistent with them.

What can I actually do with what I generate, including commercial use?

You own the outputs you generate, to the extent they can be owned, and you may use them commercially. We claim no licence over them beyond what is needed to store them in your library and deliver them to you. Note that the legal status of machine-generated output is unsettled in some jurisdictions — we can grant everything we hold, but not rights that nobody holds.

What happens to credits I don't use?

Unused subscription credits don't roll over for as long as your subscription stays active — they expire monthly. Pay-as-you-go credit packages never expire and stay in your workspace balance until you use them. If a generation fails because of a fault on our side, those credits are returned automatically.

Stop stitching tools together.

Have your first project running in under five minutes. No separate tools to open first.

Start creating