MakeUGC — An AI UGC ad maker: write a script, pick one of 1,000+ AI actors and generate a creator-style video ad, with product-in-hand and B-roll tools.
Choose MakeUGC if
Performance marketers who want creator-style talking-actor ads at volume, with a large actor library, product-in-hand shots and an API for automated ad pipelines.
Choose BeHooked if
Teams who want UGC-style ads alongside the rest of their production — image, video, audio, upscaling and translation from many models in one workspace, with credits quoted before every run.
What each one does.
Every row, for both products — including the ones BeHooked does not have.
| Capability | BeHooked | MakeUGC |
|---|---|---|
| Generate | ||
| Image generation | Yes 45 image models — Nano Banana, GPT Image, Flux, Seedream, Midjourney and more | Yes Image generation models, including Nano Banana |
| Video generation | Yes 38 video models — Veo, Kling, Seedance, Wan, Hailuo, LTX and more | Yes Seedance 2.5 unlimited on paid plans, plus B-roll generation |
| Choice of third-party models | Yes Pick the model per run; no model is gated by plan | Partial Several named models; the cheapest plan gets selected models only and the full list is not published |
| AI avatars & lipsync | Yes 14 lipsync models plus curated avatars in Ad Studio | Yes 1,000+ AI actors, custom avatars, gestures and product-in-hand |
| Product-to-ad generation | Yes Ad Studio: paste a product URL, pick from 14 templates and 9 hooks | Yes Script-to-ad with AI actors, plus an ad template library |
| Edit & finish | ||
| Prompt & mask image editing | Yes Draw to Edit: mark up the image, leave notes, pick from four edit models | Not published |
| Image & video upscaling | Yes Images up to 512 MP, video to 4K, on Topaz models | Not published Exports in HD, 2K and 4K; a separate upscaler is not described |
| Auto captions | Yes Dynamic Captions: transcribe, edit the words, pick a style | Yes Captions added in the built-in editor |
| Long video to short clips | Yes Podcast Clipper proposes vertical clips; you approve before render | Not published |
| Multi-track timeline editor | No Generation-first — finish in your editor of choice | Partial Built-in editor for captions, music, B-roll and trims; a multi-track timeline is not described |
| Audio | ||
| Video translation & dubbing | Yes 175+ languages with voice cloning | Not published Generates in 50+ languages; translating an existing video is not described |
| Text to speech & voice cloning | Yes ElevenLabs, Minimax, Cartesia and Qwen voices; one-step voice cloning | Partial ElevenLabs voices; voice cloning is not described |
| Music generation | Yes Minimax Music v2 and ElevenLabs Music, with vocals | Not published Music can be added in the editor; generation is not described |
| Sound effects | Yes ElevenLabs and Beatoven sound effects, loopable | Not published |
| Workflow | ||
| Conversational agent that runs jobs | Yes Superagent plans the steps and asks before it spends | Partial Video Agent rebuilds a reference ad with your product; not a general-purpose agent |
| Node-based workflow canvas | Yes Nodeflow: typed nodes, credit estimate before you run | Not published AI Workflows automate custom steps; the interface is not described |
| API, MCP or CLI access | Yes MCP connector, CLI and Skills | Yes API plans from $99/month |
Where they part ways.
The choices MakeUGC and BeHooked made differently, and what each one means for your work.
-
What the product is for
- MakeUGC
- MakeUGC is focused on creator-style ads: script, AI actor, generate, then finish in its editor.
- BeHooked
- BeHooked is a generation workspace with 38 video, 45 image and 18 audio models, where Ad Studio is one of many apps.
-
Actors and avatars
- MakeUGC
- MakeUGC offers 1,000+ AI actors and custom avatars, a deeper actor library than most tools.
- BeHooked
- BeHooked has 14 lipsync models and curated avatars inside Ad Studio, a smaller cast aimed at ads.
-
How you pay
- MakeUGC
- Monthly subscriptions from $59, with the cheapest plan limited to selected models and a $1 trial.
- BeHooked
- Every model and every feature on every plan; plans differ only in credits and concurrency. Pay-as-you-go packs start at ₹500, and there is no free plan.
-
Editing and finishing
- MakeUGC
- MakeUGC includes an editor for captions, music, B-roll and trims.
- BeHooked
- BeHooked has no multi-track timeline editor; it generates and finishes with apps such as Dynamic Captions and Upscale, and you complete a long edit elsewhere.
-
Beyond the ad
- MakeUGC
- Voice comes from ElevenLabs voices; video translation and music generation are not described.
- BeHooked
- BeHooked translates video into 175+ languages with voice cloning and generates music and sound effects.
Where they win.
What MakeUGC does well. If these matter most to you, it may be the better pick.
- A very large library of 1,000+ AI actors, plus custom avatars.
- Ad-specific tools such as product-in-hand videos, gesture control and a library of proven ad templates.
- A Video Agent that analyses a reference ad and rebuilds it around your product.
- Dedicated API plans for teams automating ad production.
How each one charges.
Quoted as each product publishes it. The units differ, so we have not converted one into the other.
MakeUGC
- How it charges
- Monthly credit subscription
- Free plan
- None
- Cheapest paid plan
- Startup at $59 a month for 500 credits, billed monthly
- Worth knowing
- A $1 trial is offered on paid plans. Startup has access to selected models; Growth ($79/month) and Pro ($149/month) include all models. Separate API plans start at $99/month for 2,000 credits.
BeHooked
- How it charges
- Monthly credits, every model on every plan
- Free plan
- None
- Cheapest paid plan
- Pro at ₹2,900 a month for 60,000 credits
- Worth knowing
- Pay-as-you-go packs at 15 credits per ₹1, no subscription needed. Failed runs are refunded.
Prices as published on 25 September 2026. They change — check each pricing page before you buy.
FAQs
Questions, answered.
What people ask when they are choosing between MakeUGC and BeHooked.
Is BeHooked a good MakeUGC alternative?
It is if you want UGC-style ads as part of wider production. BeHooked's Ad Studio turns a product URL into up to three video ads per run with curated avatars, but MakeUGC has a far larger actor library if actors are what you need most.
Can BeHooked make product ads from a URL like MakeUGC?
Yes. Ad Studio imports a product from its URL and generates video ads from 14 templates and 9 hooks in 9:16, 16:9 or 1:1. MakeUGC works from a script and an actor you pick, with product-in-hand shots on its Pro plan.
Which is cheaper, MakeUGC or BeHooked?
It depends on volume and currency. MakeUGC starts at $59 a month for 500 credits; BeHooked has no free plan but sells pay-as-you-go credit packs from ₹500 with no subscription needed.
Do either have an API?
Yes, both. MakeUGC sells API plans from $99 a month; BeHooked offers an MCP connector for Claude, ChatGPT and Cursor, plus a CLI.
What can I actually do with what I generate, including commercial use?
You own the outputs you generate, to the extent they can be owned, and you may use them commercially. We claim no licence over them beyond what is needed to store them in your library and deliver them to you. Note that the legal status of machine-generated output is unsettled in some jurisdictions — we can grant everything we hold, but not rights that nobody holds.
How we compared.
Everything on this page about MakeUGC comes from MakeUGC's own published pages, read on . Where they do not publish something, the table says so rather than guessing. MakeUGC is a trademark of its owner; this page is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we will correct it.
Other comparisons.
The same axes, against other products in the same space.
