Gulab — A node-based AI creative canvas that wires 100+ image, video, audio, text and 3D models together, with every model on every plan.
Choose Gulab if
Creators who like to build their own pipelines on an infinite node canvas, want a low monthly entry price, and value realtime collaboration on a shared canvas.
Choose BeHooked if
Creators who want purpose-built apps as well as a node canvas: Ad Studio from a product URL, Story Mode, Podcast Clipper and Dynamic Captions.
What each one does.
Every row, for both products — including the ones BeHooked does not have.
| Capability | BeHooked | Gulab |
|---|---|---|
| Generate | ||
| Image generation | Yes 45 image models — Nano Banana, GPT Image, Flux, Seedream, Midjourney and more | Yes Nano Banana, GPT Image, FLUX, Imagen, Kling Image and more |
| Video generation | Yes 38 video models — Veo, Kling, Seedance, Wan, Hailuo, LTX and more | Yes Veo, Sora 2, Kling, Seedance, Hailuo, Wan and more |
| Choice of third-party models | Yes Pick the model per run; no model is gated by plan | Yes 100+ models; every model on every plan |
| AI avatars & lipsync | Yes 14 lipsync models plus curated avatars in Ad Studio | Partial Lip Sync node; no avatar library published |
| Product-to-ad generation | Yes Ad Studio: paste a product URL, pick from 14 templates and 9 hooks | Not published |
| Edit & finish | ||
| Prompt & mask image editing | Yes Draw to Edit: mark up the image, leave notes, pick from four edit models | Yes Mask inpainting and edit models such as Nano Banana Edit |
| Image & video upscaling | Yes Images up to 512 MP, video to 4K, on Topaz models | Yes Topaz image and video upscalers |
| Auto captions | Yes Dynamic Captions: transcribe, edit the words, pick a style | Not published |
| Long video to short clips | Yes Podcast Clipper proposes vertical clips; you approve before render | Not published |
| Multi-track timeline editor | No Generation-first — finish in your editor of choice | Not published An editor view exists in the app but is not described on the site |
| Audio | ||
| Video translation & dubbing | Yes 175+ languages with voice cloning | Yes Dubbing that keeps the original voice |
| Text to speech & voice cloning | Yes ElevenLabs, Minimax, Cartesia and Qwen voices; one-step voice cloning | Yes Text to speech, voice clone and voice change; ElevenLabs voices |
| Music generation | Yes Minimax Music v2 and ElevenLabs Music, with vocals | Yes ElevenLabs Music and MiniMax Music; Gulab Music for full music videos |
| Sound effects | Yes ElevenLabs and Beatoven sound effects, loopable | Yes ElevenLabs sound effects |
| Workflow | ||
| Conversational agent that runs jobs | Yes Superagent plans the steps and asks before it spends | Yes In-canvas assistant that creates, wires and runs nodes |
| Node-based workflow canvas | Yes Nodeflow: typed nodes, credit estimate before you run | Yes Infinite node canvas; save connected nodes as a reusable technique |
| API, MCP or CLI access | Yes MCP connector, CLI and Skills | Partial API keys from settings; no public API docs found |
Where they part ways.
The choices Gulab and BeHooked made differently, and what each one means for your work.
-
Workflow shape
- Gulab
- Everything happens on one node canvas: drop in a model, wire it to the next, and run it. An assistant can build and run nodes for you.
- BeHooked
- BeHooked has Nodeflow, a typed node canvas that refuses an incompatible link and shows the credit estimate first, plus purpose-built apps and Superagent, which asks before it spends.
-
Ready-made apps
- Gulab
- Gulab offers building blocks, such as Lip Sync, Dubbing, Topaz Upscale and Voice Clone nodes, for you to combine.
- BeHooked
- BeHooked also ships finished apps: Ad Studio with 14 templates and 9 hooks, Story Mode, Podcast Clipper, Dynamic Captions and Reel Estate.
-
How you pay
- Gulab
- Subscriptions from $10 a month in US dollars, or ₹799 in India, with credits charged per generation and rolled over for 60 days.
- BeHooked
- Credits quoted on the button before each run. There is no free plan; pay-as-you-go packs start at ₹500 with no subscription.
-
Access from code
- Gulab
- Gulab issues API keys from its settings; public documentation for the API was not found.
- BeHooked
- BeHooked has an MCP connector for Claude, ChatGPT and Cursor, plus a CLI.
Where they win.
What Gulab does well. If these matter most to you, it may be the better pick.
- Over 100 models across image, video, audio, text and 3D on one canvas, with no model gated by plan.
- A low entry price, per-generation pricing shown on the pricing page, and plan credits that roll over for 60 days.
- Realtime collaboration on a canvas, with cursors, comments and a shared team library.
- Image-to-3D with print-ready STL export, and Gulab Music for complete music videos.
How each one charges.
Quoted as each product publishes it. The units differ, so we have not converted one into the other.
Gulab
- How it charges
- Monthly subscription credits, charged per generation by model
- Free plan
- None
- Cheapest paid plan
- Solo Producer at $10 a month (₹799 a month in India)
- Worth knowing
- AI Era Creator is $20 and Full Studio $50 a month. Every plan includes every model. Image generation starts from $0.004 and video from $0.24 a run. Unused plan credits roll over for up to 60 days, and top-ups are for subscribers. Gulab Music is sold separately, from $29 for a one-minute music video.
BeHooked
- How it charges
- Monthly credits, every model on every plan
- Free plan
- None
- Cheapest paid plan
- Pro at ₹2,900 a month for 60,000 credits
- Worth knowing
- Pay-as-you-go packs at 15 credits per ₹1, no subscription needed. Failed runs are refunded.
Prices as published on 25 September 2026. They change — check each pricing page before you buy.
FAQs
Questions, answered.
What people ask when they are choosing between Gulab and BeHooked.
Is BeHooked a good Gulab alternative?
Yes, if you want ready-made apps such as Ad Studio and Story Mode alongside a node canvas. If you want the lowest entry price and a canvas-only workflow with realtime collaboration, Gulab fits that well.
Do Gulab and BeHooked both have a node canvas?
Yes. Gulab's whole product is an infinite node canvas. BeHooked's Nodeflow is a typed node canvas that blocks incompatible links and shows the credit estimate before a run.
Which is cheaper, Gulab or BeHooked?
Gulab is cheaper to start, at $10 a month. BeHooked has no free plan, but pay-as-you-go packs start at ₹500 without a subscription; per-run costs on both depend on the model you use.
Can I use both from Claude or another AI assistant?
BeHooked, yes: it has an MCP connector for Claude, ChatGPT and Cursor, plus a CLI. Gulab offers API keys, but we could not find public API or MCP documentation.
What can I actually do with what I generate, including commercial use?
You own the outputs you generate, to the extent they can be owned, and you may use them commercially. We claim no licence over them beyond what is needed to store them in your library and deliver them to you. Note that the legal status of machine-generated output is unsettled in some jurisdictions — we can grant everything we hold, but not rights that nobody holds.
How we compared.
Everything on this page about Gulab comes from Gulab's own published pages, read on . Where they do not publish something, the table says so rather than guessing. Gulab is a trademark of its owner; this page is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we will correct it.
Other comparisons.
The same axes, against other products in the same space.